ESPN's Bottom Line - Version 2.0

Monday, December 9, 2013

Curing the Super Bowl Hangover

     If I painted a picture of a living room filled with fans sporting oversized jerseys, consuming chips and salsa, wings, guacamole, and of course Budweiser, what day of the year would most Americans immediately think of?  No, I’m not talking about July 4th.  I didn’t mention fireworks.  I’m talking about the Super Bowl.  With a 48.1 Nielsen rating, a widely used system that measures audience size, the 2013 Super Bowl was the most watched television spectacle in American history.  Additionally, Americans chow down on 1,083,333 Football Fields worth of wings, while also consuming 325 million gallons of beer on this joyous day, according to a study done by the Huffington Post.  In fact, the Miami Herald reports that Super Bowl Sunday is second only to Thanksgiving as the largest food consumption day of the year in the United States.